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'Target is focused on diversity and inclusivity,' Target spokeswoman Molly Snyder told the Star-Tribune. It would be more meaningful, for example, if these companies helped LGBTQ individuals who can’t afford HIV medication or have been kicked out of their homes by their families. The items began appearing on Target's card racks a month after the Minnesota-based retail giant controversially began selling T-shirts commemorating Gay Pride month. While corporate support of the LBGTQ community can help normalize inclusion, some critics point out that these expressions don’t do much to offer tangible support. These days, companies from Bloomingdale’s to Target have a Pride section even McDonald’s trots out rainbow french-fry boxes for the month. Sports & Outdoors Clothing, Shoes & Accessories 15 25 25 50 Target Bioworld Hudson Childrenswear buy online & pick up in stores shipping same day delivery include out of stock Baby Kids Junior Men Women Adult General Sizing Girl Boy Gender Neutral 0-3 Months 3-6 Months 6-9 Months 9-12 Months X Small Small Medium Large X Large XX Large Long Sleeve Short Sleeve Sleeveless Button Down Shirts Child Bodysuits Leotards and Bodysuits T-shirts Tank Tops Anaheim Ducks Arizona Coyotes. The Lego set fits into a broader trend of major brands using Pride Month to sell rainbow-colored merchandise to the LGBTQ community, which has a buying power of $830 billion. An Oklahoma City ordinance that kept a gay pride group's banners off city the attacks. With this Lego set, Ashton makes the case that users can play around with the character’s gender, since they are not predetermined, but that is true of many Lego mini-figures. The decision means children in gay families now qualify for health. In February, the brand released a redesigned set that allows kids to create families with two moms or two dads, along with more traditional straight families, helping to normalize LGBTQ families. More broadly, the characters aren’t designed to encourage users to explore LGBTQ relationships or individuals, the way other toys have.
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Lego says the toy is designed for adults 18 and older. Will a set such as this help kids who feel marginalized because of their gender or sexual orientation? Probably not.